职位描述:
Trade Marketing Supervisor - Retail is respoible for providing compreheive and detailed support in the execution of marketing pla. This would involve assisting in developing and managing the development, coordination, and implementation of merchandising, marketing pla, strategies, promotio, and programs for the assigned channel. The Trade Marketing Supervisor has and works across all functional lines to achieve sales and profit objectives.
Specific Respobilities
1.Improve retail marketing implementation and communicatio with area retail sales and marketing organization.
2.Work with marketing team in developing POP and merchandising for channel custome that drives sales. Work with sales, advertising/communicatio, channel merchandising, and outside vendo to develop and distribute POP/merchandising.
3.Manage standardized retail tools for local retail sales team, euring undetanding and implementation.
4.Drive implementation of retail & trade promotio to local retail sales team, providing them a clear undetanding of all elements.
5.Manage flow and results of product launch to the local retail sales team by providing proper implementation guidelines.
6.Work with Marketing team and regional retail sales team to use measurement tools euring campaign effectiveness on all levels.
Job Requirements:
1.Minimum four year college degree in engineering, business or marketing.
2.Good English/Mandarin.
3.Strong Communication and presentation capability, Store management skill.
4. Can travel frequently , work under pressure, work in matrix system.
5.Relevant Working Experience (generally 5+ yea) in Sales/Trade Marketing experience in a FMCG company or a closely related field is required. Knowledge of retail space management, merchandising principles.