Job Description:

?Eure the brand voice is heard in our target markets in social media outlets (WeChat, Linkedin etc) through cotant content posts and interactive campaig

?Work with stakeholde to involve in development of integrated strategic marketing plan including email communication strategy, social content calendar, ongoing leads nurturing programs, online media display, webinar, SEO and PPC to achieve business objectives

?Work with marketing business partne to eure that all digital marketing initiatives are on track and in support of our targeting markets

?Manage email communication calendar to both prospects and italled customer bases. Execute the testing, launch, optimization and reporting of the all campaig.

?Work with Global marketing and local stakeholde to manage the contents on our corporate website including products, events, news releases, and other appealing contents.

?Drive leads generation through Pay-per-click campaig, Search engine optimisation of our corporate website, and social campaig;

?Compile regular reports on digital marketing performance and communicate results to necessary parties. Make recommendatio to go-forward strategies based on measurable digital performance;

?Develop marketing automation mechanism and design relevant marketing campaig to serve customer lifecycle management process;

?Optimize existing customer database by data segmentation, collection and integration of customer behaviour data aiming to conduct targeted customer campaig;

?Support company’s 10th anniveary online exposure including mini-site, social engagement programs and sales promotion EDM campaig.

Requirement:

?Univeity degree or above;

?5-yea plus work experience in digital marketing in a multi-national B2B company or a digital agency;

?Undetanding of SEO, PPC, and social media engagement tactics;

?Knowledge in CRM concept, and main stream CRM applicatio such as Salesforce.com, Eloqua is strongly preferred;

?Ability to manage multiple agencies for the full online marketing portfolio;

?Good at copywriting with sound presentation skills;

?Fluent in English speaking and writing, proficient in MS office software;

?Hands-on experience in producing HTML 5 campaign pages, and skills in graphic design software such as Photoshop, illustrato are strong plus