工作职责:

1、负责制定手游产品海外各大渠道的投放策略、执行及预期，维护新增及ROI。

2、负责手游产品在海外的广告投放、数据分析和优化，总结投放效果。

3、理解不同地区市场的美术素材风格，明确推广素材需求。

4、对目标市场的语言风格有把握能力，能够完成文案设计。

5、搜集整理行业信息，及时反馈。

6、制定营销计划和方案。

需求和期望:

1. 2 - 3年的工作经验,关注数据分析和报告。

2. 有Facebook / Twitter / AdWords投放购买经验。

3. 掌握办公软件,包括数据分析和数据透视表。

4. 适应高强度工作环境。

5. 商科学士学位,如经济学、数学或其他相关专业,MBA优先。

6. 优秀的英语水平,口头和书面表达俱佳(第二语言尤佳)

7. 强烈的团队合作精神和积极的态度。

Industry

Computer Games

Employment type

Full-time

Job function

Marketing, Management

True Tech Shanghai is looking for a creative and talented full-time Marketing & User Acquisition Manager

This peon should have a strong undetanding of performance based media and experience executing user acquisition campaig while hitting LTV target goals.

Job Respoibilities Will Include:

? Work within monthly budget to acquire mobile use while staying ROI

positive

? Work with product stakeholde to define marketing goals, develop

marketing pla, and implement campaig

? Manage advertising partne - reviewing new and existing networks to

partner with

? Work with analytics team to optimize around LTV targets

? Review and provide reports on UA campaig providing key takeaways

leanings for future campaig

? Identify and work with 3rd party agencies to scale campaig

? Direct and implement new UA tactics with various ad platforms and

explore new sources to acquire quality use

Desired Skills and Experience

Have you managed mobile UA campaig before? Do you have strong analytics skills and the experience needed to troubleshoot quickly, and adjust user acquisition campaig based on actual data? Yes? Excellent! We are looking for someone who is naturally very detail-oriented, thrives on a very fast pace, and enjoys working in a collaborative team environment.

Minimum Requirements:

?2-3 yea’ experience in a metrics-driven role with heavy focus on data analysis and reporting

?Background in Facebook/TwitteAdWords user acquisition

?Advanced knowledge of Excel including data analysis and pivot tables

?Proven ability to accommodate evolving respoibilities and last minute changes

?Bachelor's Degree in Business, Economics, Math or a related quantitative field; MBA a plus

?Excellent command of English language, both verbal & written is a must (second language is a plus)

?Strong team player with positive attitudes and eager to learn.

Preferred Skills:

?Experience working with a Facebook PMD - ads management platform (i.e. Naniga, Marin, Kehoo, etc)

?Experience on a mobile attribution platform such as Tune/MAT, Adjust, Kochava or AppsFlyer