The Art Director forms a Creative Team with a Copy Writer. On the basis of the Client’s briefing he develops and realizes Ideas for Campaig, Print Advertising TV-Commercials, Sales-Promotio etc. He is leading the Junior Art Directo and supports their development. The Art Director is reporting to the respoible Creative Directo.

Tasks:

-Development and Derivation of creative concepts, campaig or other communication measures

from the general strategy (together with the Copy Writer and the Account Director and/or -Manager)

-Observation of Trends in advertising and communication (Photography, Typography, Film,

Multimedia, etc.)

-Mastering most important marketing theories and approaches

-Mastering most important DDB Tools for brand leading

-Development of Ideas

-Development of an individual /Looks/ within the general Strategy (with the Copy Writer)

-Definition of Conceptual Formulatio with the Copy Writer and Account Director and/or Account Manager

-Briefing and supervision of the graphic design

-Briefing und assignment of the internal Service-Units (Art-Buying, TV-Department, Online etc.)

-Organization and realization of Shootings (TV-Commercials, Photo etc.) (in cooperation with a Creative Director)

-Control and supervision of prepress (offset films, camera ready material, etc)

-Presentation of creative concepts, campaig etc. to the client

-Management and motivation of Team, Training on the Job

Voraussetzungen:

-5 yea of professional experience

-Shooting experience

-Creative Experience

-Communication and Presentation Skills

-Willingness to take over peonal respoibility

-Ability to lead and motivate the team