KEY RESPOIBILITIES

?Brand marketing and category communication: Seasonal planning to set communicatio strategies using a mixed marketing matrix based on marketing & product calendar to define local PR strategies and messaging that align with marketing objectives

?Able to steer the PR agency to develop media/ influence engagement strategies and local-relevant content that could support monthly and quarterly marketing initiatives

?Support seasonal PR events and activities from planning to execution from a cost-efficient however driving brand voice pepective

?Assist the PR Manager to drive cross-functional communication

?Explore and establish relatiohips with industry influence to help the brand sustain noise and to drive more opportunity in seeding

REQUIREMENTS

?5+ yea of experience in the P communicatio area, preferably having an communicatio agency background in multinational corporatio

?Own solid media relatiohips (key sports, lifestyle, and sneaker media; having fashion media networks is a plus) while not limiting to traditional outlets but social and new media

?Tralate marketing objectives into PR strategies to support seasonal product launches and continue to build strong brand presence

?Content creation through the use of mixed marketing tools (should not limit to traditional media)

?A team player; proven record of coaching junio entry-level staff

?Interpeonal communication skills required

?Attention to detail and patient; can cope with mundane PR works (e.g. sample management, sample list creation, advertorials development, and press release write-up & proof-reading, etc.)

?Univeity degree, preferably in a Communicatio or Journalism related field

?PC/Language/Other Skills

？Native Chinese, with excellent English proficiency especially in written

？Working knowledge of MS Office especially able to work independently in PowerPoint & Excel creation