职位描述:
?Plan and execute paid search/ PPC campaig, including but not limited to account setup, organization and management
?Respoible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conveion actio, bid management, negative keyword strategies, website and category exclusio , ad creative, and landing page revisio based on performance history and the client's objectives
?Manage day to day communication with client as needed, for all things paid search focused, including best practices and communication materials (i.e. presentation decks), and working in conjunction with other channels as necessary
?Advanced use around reporting, analytics, and trend tools, including but not limited to Google Analytics, comScore, and Compete
?Undetanding of technology integration with third parties and tools
?Monitor PPC trends, best practices and techniques to eure correct account spend/growth, identify new opportunities
?Proactively research campaign issues and formulate actionable solutio based off findings
Requirements:
?Proven PPC skills, optimization techniques, and bid management
?A working undetanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution
?Experience with bid management tools, including the knowledge of their different types of search engine marketing tactics
?Experience with Paid Search Platforms like Marin, Kehoo, DS3, Certification a plus
?Professional attitude, attention to detail, and the ability to prioritize and execute many tasks
?Advanced computer skills, proven experience in Excel and PowerPoint
?Strong analytical skills and undetanding of KPI's for online/digital media
?2+ yea’ experience in Search marketing
?Bachelor’s degree required
?Good English skill is a plus