Respoibilities

?Develop marketing and sales promotion strategy.

?Writeupport account service team in writing of sales promotion or BTL briefs.

?Work with digital analyst to produce periodic marketing reports.

?Contribute to development of channel pla and digital ecosystems.

?Source information on Chinese coumer attitudes, behavior and demography that can provide a better pepective on target custome.

?Keep abreast of communicatio campaig and new developments in products and services for key competito in home market and other markets of relevance.

?Provide strategic implicatio section for competitive reviews prepared by account teams.

?Facilitate/attend client marketing/communicatio planning workshops as required

? Help develop activation ideas that address strategic opportunities or issues.

Requirements

?At least 5 yea’ strategic planning experience at automobile brand agencies or marketing-driven communicatio agencies with solid execution on sales, promotion, and event.

?In-depth knowledge and experience of integrated marketing of digital

?Undetanding of industry/market intelligence and knowledge of best practices

?Ability to undetand and define coumer iights, business and marketing challenges

?Ability to propose, design, analyze and interpret both qualitative and quantitative research

?Write and deliver creative briefs (briefs for digital, events and promotio)

?Possess good verbal and written communication skills, both in Chinese and English