职位描述:
岗位职责:
1.Lead the development and implementation of UFH Group overall brand strategies, marketing pla, to maximize both long term and short term interests of UFH.
2.Provide UFH branding guidelines and principles for service locatio and multi-disciplinary areas to follow in order to eure a coistent UFH presence in market place as well as premium positioning in front of coume.
3.Leverage digital marketing vehicles such as S to enhance UFH corporate image and premium brand positioning in market place;
4.Conduct relevant market research, monitor competitive movements and market trends; Collaborate with business development and legal function on strategic planning and intellectual property rights protection.
5.Lead an internal agency to provide support to all markets (Beijing, Shanghai, Guangzhou, etc) in the areas of design, copy-write and othe.