职位描述：

1.负责学术网络营销

2.策划并执行网络营销计划，并实现每月的线上营销目标

3.负责规划和执行搜索引擎营销（SEM）包括竞价排名、SEO

4.推动社会媒体营销和网络广告的策划和执行

5.向潜在客户发送电子邮件

6.网站品牌管理，并且不断完善用户体验，提高网站UI和提交率

7.监控竞争对手及品牌声誉，并对网站或宣传活动进行必要的修改和建议

8.更新日常网络营销活动，并提出新的技术和方法

必要技能和经验：

1.优秀的百度和360竞价技能和管理经验

2.熟悉理解推广渠道百度

3.良好的英文听说读写能力及良好的翻译技巧

4.优秀的市场营销写作技巧，可以为网页和推广撰写内容

5.熟悉了解网页设计、Web的UI、UX性能

6.有管理微博微信等社交媒体的经验

7.了解Google Analytic and Baidu账户分析

8.具有良好的市场数据分析能力

9.优秀的Excel、 Word和Power Point处理能力

具备以下条件优先考虑：

1.3年以上在线/网络市场营销

2.在学术或教育行业的工作经验

3.在外资公司的工作经验，能适应全英文的工作环境

4.有使用Illustrator，Photoshop和视频剪辑的经验

要求：

1.高度专注于业务，并有成本意识，以指标为导向

2.能在指标压力下，享受工作

3.自我学习，不断学习新技能和及技术

4.积极灵活地应对各种计划外的变化并且每周规划变化带来的挑战

5.积极反馈并且能从失败中学习并且改变

6.喜欢在不同文化的工作环境中工作

7. 需要提供中英文简历

1.Respoible for online marketing for the academic service division

2.Planning and execution of online marketing plan, and achieve the monthly online marketing target

3.Drive planning and execute Search Engine Marketing (SEM) including PPC, SEO, to achieve the target

4.Drive planning and execution of Social Media Marketing and online advertisements

5.Run email campaig to prospective custome

6.The brand website management and cotant improvement in UX, UI, and submission rate

7.Monitor competition and brand reputation and make necessary change and suggestion to website and campaig

8.Be up-to-date to the latest update of online marketing, and propose new technology and methods

Must have:

1.Excellent skills and experience in managing Baidu and 360 PPC accounts for Chinese companies

2.Good undetanding of multiple promotion channels in Baidu

3.Good English speaking and writing skill, and good tralation skill.

4.Excellent Chinese marketing writing skill for web page and promotion contents.

5.Excellent skill and high interest in web design and UI, UX of web properties

6.Experience in handling social media management on Weibo and WeChat

7.Managed more than one website creation and revamp from the scratch as a project manager, and has managed a E-commerce service site as a manager in the past

8.Experience in handling Google Analytic and Baidu Analytic and know the depth of web metrics

9.Good in business level data analysis

10.Advanced skills in Excel, Word, Power Point

Good-to-have:

1.Worked more than 3 yea of experience in online marketing fields in e-commerce service companies as an inhouse marketer.

2.Experience in working for academic or educational industries

3.Experience in working for a global company in English language circumstance

4.Experience in using illustrator, Photoshop, and video editing

?Highly business focus, cost-cocious work attitude; can work towards targets with speed

?Tolerant and enjoy working under target pressure and challenge

?Great self-learner and enjoy learning new technology and skills without anyone’s order

?Positive and flexible for changes in pla and priority based on weekly level business challenges

?Open to feedback and can learn from it immediately & change behaviou itantly

?Love to work in divee culture work circumstance