Role is to act in support to account manage and directo in a wide range of account handling activities and administration duties

Media Relatio:Initiate regular contact with business press and other senior-level influential. Research and undetand their interests, needs and preferences in order to provide value-added service to influential, to brief clients, and to ultimately build relatiohips.Craft and place stories to provide the business press and senior-level influential analysis and information relevant to their audiences. Apply strategic viewpoint to influential relatiohips, providing broader context of client’s business and long-term positioning, and place in the marketplace (vis-à-vis competito). Solicit feedback from influential regarding their perception of your client, competition and industry position. Reactively awer influentials’ questio, coordinate requests for product and interviews, and provide useful information. Add strategic context, offering competitive comparison and long-term corporate positioning.Facilitate press meetings, lead press tou and/or PR events. Keep the flow of the client presentation and interview on track. Give client useful briefing prior to as well as cotructive performance feedback after the interview. Provide clients trip reports that include analysis of meetings and indicato of future coverage. Oveee team’s service to industry influential.Read key publicatio daily. Share findings and implicatio for the business with your client, team or broader agency as appropriate.

Client Service:Play integral role in strategic PR planning process, eure that pla integrate with other PR pla in client organization, and proactively adapt plan to reflect change to business and market.Manage client satisfaction. Hold regular meetings and/or maintain regular phone or written contact to keep key clients apprised of Indigo work progress, address issues that appear and solicit feedback from clients, and assess PR results agait client expectatio. Manage the development of client scorecards and resulting actio.Provide couel to key clients and serve as a resource to clients, based on knowledge of the client’s industry, technology and major products; competito’ products and strategies; and emerging technology and industry trends/issues.When called for, manage crisis communicatio. Anticipate potential challenges and develop a plan to put forth appropriate positioning to minimize negative perception.Braitorm new approaches, recognizing when situatio may call for non-traditional PR approaches. Anticipate potential PR challenges, identify opportunities, develop solutio and “Sell” and negotiate these ideas.May forecast, propose and track budgets. Manage single or multiple accounts in the client(s) budget. Seek opportunities to leverage agency services (i.e., Electronic Media Services, Analyst Services, and Communicatio Training) and identify new business opportunities with existing clients.

Agency Business:Undetand and meet WE guidelines on best business practices including utilization, daily timesheets, accurate billing, timely expee reports, etc.Make presentatio to groups of all sizes – both client and agency, small and large, formal and informal.Lead agency learning forums to share knowledge and increase leadehip experience.Participate in professional development opportunities for peonal continued growth.Participate in agency projects as requested.Share agency vision with team and advocate team’s/clients’ goals to agency leade.Add information to WE database based on coverage, contact with and research of influential.

People Management:May oveee team financial and resource management issues, in conjunction with the business lead/VP. Track team utilization. Coach, mentor and motivate staff. Supervise a team and manage direct reports (typically AEsAEs). Train and identify learning opportunities for team membe on media relatio, client service, strategy, and agency business. Evaluate performance and develop written performance pla for direct reports and eure all team reviews are done on time.Provide support to current team membe who are ready for a traition. Participate in staff planning. Give clients advance notice of changes when possible. Contribute to team and agency recruiting efforts by posting jobs, interviewing, providing timely evaluation, influential reference checking and final selection of candidates.Define integration process and appropriate traininghadow opportunities for new hires.In charge of relevant staff training

EXAMPLE OF YOUR TYPICAL WEEK:

· Search and pitch coverage for media

· Awer media inquiries and facilitate the coordination for interview, product borrowing for fashion shooting

· Contact with clipping house for daily / weekly update and prepare itant mail for client’s reporting

· Help AM coolidate monthly clipping / report / timesheet

· Keep close contact with media for upcoming topics / editorial opportunities

· Read newspaper / collect marketing info

· Design or coordination with design companies for company’s news letter etc.