主要工作职责及目标：

1.积极制定推广策略并执行相应计划。推广活动方案应符合目标受众，具国际化、富有创意从而促进消费需求并提升消费额；

2.根据市场部主导的活动推荐、策划、并监管促销活动，增加活动的吸引力和消费者粘性；

3.准确识别潜在消费群，并对现有消费群体进行分析；定期收集推广活动反馈信息（前期/中期/后期）以达到预定的KPI指标；

4.带领新媒体团队负责数字促销推广平台的开发和管理，从而提高消费水平；

5.管理年度推广预算；

6.准备推广促销的相关资料，并对市场部主导的活动、公关活动以及相关合作伙伴的活动进行支持。

关键工作任务及活动：

1.积极制定并执行市场推广策略计划，达到预定的KPI指标；

2.负责各类活动经费的分析及审核，并对预算进行控制；管理年度推广方案预算；

3.负责与供应商、租户和战略业务合作伙伴建立长期联络与合作，确保顺利实现全年既定业务目标；

4.开发并维护数字推广平台，如：微信服务号，LBS平台, App(s)和 CRM 项目；

5.负责每月推广活动数据及报表的管理，定期进行消费者调查数据分析；

6.对推广团队进行有效的管理；

7.管理年度推广预算。

技能、资质及工作经验等方面的要求：

1.市场策划或相关专业本科以上学历；

2.至少具有3-5年以上相关经历；有商场零售业或电子商务工作经验者优先；

3.具备优秀的数据分析能力，对市场的发展和行业动向敏感；

4.能够在压力下高效完成工作；

5.较强的谈判及沟通能力，较好的组织协调能力；

6.沟通及组织能力强；优秀解决问题的能力；

7.有创新力、注重细节；能够积极主动寻求行业新兴商业热点开拓更具效率的推广模式。

8.中文流利，具备流畅英语沟通表达能力的优先考虑

Major Respoibilities and Objectives:

1.Proactively develop and execute the promotional strategies and campaig in an international, energetic, fresh and lively manner aiming to stimulate spending desire as well as spending level;

2.Recommend, plan and supervise tactical promotion campaig for in-house events to enhance the event’s attraction as well as to build up coume’ loyalty;

3.Identify potential coume and to analysis identified targets’ shopping behavio by carrying out research and collecting coume’ feedback regularly in order to meet the KPI’s;

4.Lead digital team for developing and managing digital channels for engaging target coume and enhancing spending level;

5.Manage the annual promotion budget; and

6.Take the lead in preparing promotional materials as well as to supporting event developing, brand-building, PR and business partnehip collaboratio etc.

Major Tasks and Activities:

1.To proactively develop promotional strategies and campaig with measurable KPI and to execute the promotional programs;

2.Monitor and analyze promotion results to determine cost effectiveness of promotion campaig;

3.Liaise with agencies, contracto, tenants and strategic business partne to achieve set objectives and eure high quality executio at all time;

4.To identify and develop digital promotional platforms, e.g. WeChat, LBS, App(s) and CRM programs;

5.Prepare regular monthly reports and carry out coumer analysis regularly;

6.Manage and support team membe to deliver these objectives; and

7.Manage the annual promotion budget.

Skills, Qualificatio and Experience Requirements:

1.A degree in Marketing or business related discipline;

2.Minimum 3-5 yea’ experience in similar role, preferably in, retail or e-commerce related;

3.Great analytical skills, good business awareness and a knowledge of market conditio;

4.Ability to cope with pressure;

5.Excellent communication, organizational and interpeonal skills;

6.Strong people management and problem-solving skills;

7.Good creativity and ability to use initiative and be seitive on the market as well industry trend;

8.Fluent in Mandarin, communication capacity in English is preferable.