Job description

Job Title:Business Development Officer, ONCAMPUS US (East China)

Department: Sales and Marketing

Respoible for:ONCAMPUS US Recruitment from East China

Location:Shanghai

The Company

Cambridge Education Group (CEG) is one of the world’s leading provide of pre-univeity academic, creative and English language coues. We provide pre-univeity programmes including a level, International Baccalaureate and Univeity Foundation, as well as English Language study, to the growing market of international students seeking to enter the world’s leading univeities.

The Group operates under four different brands: CATS College – high schools in Cambridge, Canterbury and London, and Boston, USA; Cambridge School of Visual & Performing Arts (CSVPA) – Art & Design, Drama and Music coues in Cambridge, UK; ONCAMPUS – teaching foundation coues to univeity degrees on campuses in the UK, USA and mainland Europe; and Stafford House – year-round English Language schools in Brighton, Canterbury, London and Boston and Study Holiday centres across the UK and the USA for junio.

Role purpose

The Business Development Officer, ONCAMPUS US is an important role in the ONCAMPUS business with core respoibility for:

?Delivery of regional annual ONCAMPUS US sales targets for the markets of East China

?Contributing significantly to the development and implementation of the annual ONCAMPUS US Sales and Marketing plan in East China

?Working with ONCAMPUS US centres to assist students/agents with accommodation, pre-arrival and other after sales services

Core Duties

Sales Management Duties

?Achieve the regional ONCAMPUS US student recruitment target.

?Drive aggressive regional sales growth in line with the requirements of the ONCAMPUS US business plan.

?Assist the ONCAMPUS US Deputy Director, China to manage key account relatiohips with a network of recruitment agents.

?Provide training to agencies through regular visits and training sessio.

?Support agents’ promotional activities including fai, exhibitio and interview days.

?Support agent, student and Embassypoor visits to ONCAMPUS US centres.

?Collaborate with the wider Sales and Admissio teams to follow up enquiries and applicatio to convert and recruit new students.

?Deliver regular reports on sales and marketing activity and forecasts to ONCAMPUS US Deputy Director, China.

?Contribute to the evaluation and development of potential new partne and products.

Marketing Management Duties

?Take a lead role in development of sales channel development (e.g. direct recruitment, school partnehips) within the East China.

?Lead on regional marketing initiatives and contributing to business development.

?Monitor and report back on market and competitor developments and trends to inform Regional Manager and marketing strategy and the development of the ONCAMPUS US business.

Key Performance Indicato

?Achievement of the regional sales target for recruitment of ONCAMPUS US students.

?ONCAMPUS US yield (student volume) per agent per year agait defined regional targets.

?Conveion rates for ONCAMPUS US across Centre.