Ifop is a leading market research agency headquartered in Paris, France, with a presence in China via its subsidiary Ifop Asia since 1997.

Ifop Asia specializes in connecting international brands to Asian and Chinese coume in order to help them make better market decisio. Our approach combines the core know-how and values of the Ifop group – sound methodological foundatio, agile solutio, tailor made service – with specific undetanding of local markets and populatio to bring actionable information and coultancy to brands.

Ifop Asia primarily services the luxury, beauty, food and health secto as well as media and advertising agencies. We are known for our specific expertise in addressing affluent targets and lifestyle issues. We incorporate digital in the way we decipher society, we interact with coume and we deliver information to our clients. Beyond China, Ifop Asia works across the East Asian markets to bring brands with the undetanding they need about the world’s most dynamic region.