PRO Lighting (Art Illuminacaco Chun Ip), is one of Macau’s leading home improvement lighting retaile since 1989. The business sells a wide variety of lighting products for high-end market. In October 2007, the company shifted its focus from commercial lighting to family lighting and crystal chandelie. To complement and enhance the company’s new and expanding product range, strategic alliances and exclusive dealehips have been established with selected supplie to market products under a variety of well-recognized brand names. For itance, in connection with its move into the sale of high end crystal chandelie, we became the fit official distributor of Swarovski crystal in Macau along with Asfour and Philaz.
Swarovski - Austria
Asfour Crystal - Egypt
IRIS Crystal - Spain
Schonbek - USA
Manooi - Hungary
inARChi - Hungary
LU marano - - Italy
Sogni Di Cristallo - Italy
Venice Art - Italy
Boyd Lighting - USA
Arte Di Murano - Italy
Venetia Stvdivm - Italy
La Murrina - Italy
Lucky Chandelier - Czech Republic
In an effort to expand its market share in the lighting industry and take advantage of the growth of internet dominance with respect to sales, a corporate decision was made to open a US business and China. We anticipated the strong Internet presence would serve an unique competitive advantage. As the result of the company’s endeavor, we have doubled annual revenue in 3 yea. In 2010, we have expanded a new retail to increase product range by 30 percent. As the Macau (0.7 million population) market has been saturated, the coming year, our goal is to expand the proven business model into Zhu-Hai with a population of over 1.5 million.In 2016,we will enter the market in Hangzhou. Additionally, the company ventures into a fuller integration of home decoration service from home furnitures to lighting products. This initiative may vastly multiply the revenue per customer ratio as opposed to lighting solution only business model. The success of replicating this respective business model in this new location would increase the potential of domino effect solidifying a franchise model in Southern China and perhaps beyond.
Distributor of Swarovski and European Products
Our company wedsite:
http:luxetory.com/lx.html
http:luxetory.com/
专业灯饰公司，是一家自1989年以来便在澳门领先的家居照明零售商。公司主要销售各种高端的照明产品。从2007年10月开始，公司将重点从商业照明转移到家庭照明和水晶灯饰。 为了增强和提高公司的创新性，扩大产品的范围，公司已经与各国际知名品牌的供货商建立起战略联盟，并成为其经销商。
施华洛世奇 - 奥地利
(阿斯芙)水晶 - 埃及
IRIS水晶 - 西班牙
Schonbek - 美国
Manooi - 匈牙利
inARChi - 匈牙利
LU marano - 意大利
Sogni Di Cristallo - 意大利
Venice Art - 意大利
Boyd Lighting - 美国
Arte Di Murano - 意大利
Venetia Stvdivm - 意大利
La Murrina - 意大利
Lucky Chandelier - 捷克
为了在照明行业扩大市场份额，利用了互联网优势对销售的增长,公司开展了美国和中国的业务。我们预计这一强大的网站将形成独特的竞争优势。结果，我们的年收入在3年内翻了一番。2010年,我们已经将零售产品的范围扩大了30%。随着澳门 (70 万人口)的市场逐渐饱和，在未来，我们的目标是将可行的商业模式扩展到人口超过 150 万的珠海，并在2016年扩展到杭州。此外，公司在尝试进入全面的整体家居装饰服务，将家具到照明产品进行更充分的融合。这一举措可能会促进每位客户更多的消费，区别于之前仅提供家居照明的业务模式。在这新的位置成功复制这一商业模式，将会加快我们如多米诺效应般在华南地区开展特许经营模式的进程。