Ideal Sourcing (Shanghai) Limited (ISSL) is a 100% owned Foreign Investment Company. The Head Office, Ideal Sourcing Limited (ISL) based in the UK, operates group sourcing and wholesale for Ideal Shopping Direct Limited (ISDL).

Ideal Shopping Direct Limited (ISDL) is a leading digital retailer, selling products to coume via its TV Shopping Channels and the Internet. It operates 4 TV Shopping Channels: Ideal World, Create and Craft, Ideal Extra, and Ideal & More. In addition it has wholesale clients as well as garden, craft and pets subsidiary companies. And it also operates five traactional websites – www.idealworld.tv, www.createandcraft.tv, www.gardenbargai.com, www.lovepets.co.uk and www.bird-food.tv. Ideal Shopping Direct Limited currently employs more than 500 people, mainly at broadcasting and distribution site in Peterborough, UK.

Ideal Sourcing Ltd (ISL), subsidiary company, supplies major UK retaile and wholesale with craft and related products.

Ideal Sourcing (Shanghai) Limited (ISSL) operates sourcing for ISDL and ISL. The excitement of LIVE TV infuses the atmosphere at ISSL: we are proud of what we achieve, but we have fun along the way. With ‘Family, Friendship and Fun’ as our mantra, we pride ouelves on making each working day enjoyable, providing staff with the tools needed to achieve our shared goals and euring that they continue to grow and develop with us.

We are a rapidly-expanding business and we are eager to share our passion to you. Our people are our wealth. It’s as simple as that!