www.db.com
Our vision
We aspire to be the leading client-centric global univeal bank
We serve shareholde best by putting our clients fit and by building a global network of balanced businesses underpinned by strong capital and liquidity.
We value our German roots and remain dedicated to our global presence.
We commit to a culture that alig risks and rewards, attracts and develops talented individuals, foste teamwork and partnehip and is seitive to the society in which we operate.
Our values and beliefs
Integrity
We live by the highest standards of integrity in everything we say and do
We will do what is right – not just what is allowed
We communicate openly; we invite, provide and respect challenging views
Sustainable Performance
We drive value for shareholde by putting long-term success over short-term gain
We encourage entrepreneurial spirit which respoibly balances risk and retur
We puue lasting performance by developing, nurturing and investing in the best talent and by managing based on merit
Client Centricity
We earn our clients’ trust by placing them at the core of our organization
We deliver true value by undetanding and serving our clients’ needs best
We strive to puue mutually beneficial client relatiohips in which the value created is shared fairly
Innovation
We foster innovation by valuing intellectual curiosity in our people
We enable our clients’ success by cotantly seeking suitable solutio to their problems
We continuously improve our processes and platforms by embracing new and better ways of doing things
Discipline
We protect the firm’s resources by always thinking and acting like owne
We live by the rules and hold ouelves accountable to deliver on our promises – no excuses
We achieve operational excellence by striving to ‘get it right the fit time’
Partnehip
We build divee teams to generate better ideas and reach more balanced decisio
We put the common goals of the firm before ‘silo’ loyalty by trusting, respecting and working with each other
We act as respoible partne with all our stakeholde and regulato, and in serving the wider interests of society
Our brand
Deutsche is clear: we are here to perform – in business and beyond. We do this with a unique mix of passion and precision. This measured approach gives us the confidence to enable agile minds to look beyond the obvious, gaining advantage for everyone we work with.
Strong brands evoke strong emotio. Today everyone looks for peonality in business, for the same reaso they look for it in people. It helps us decide who we trust, who we admire and who we’d like to work with.
Our claim has always been much more than a marketing slogan or advertising strapline. It defines our attitude and will continue to do so. It carries an inclusive proposition: performance represents all that we do for our clients, not just bottom-line results. Visually, we say it with more conviction, with more passion, in a new handwritten style.
Our peonality
We are: passionate
Our passion is the passion to perform – as one bank.
The trust people place in us is based on our passion as individuals – we each make a difference.
That’s why to us at Deutsche, ‘Passion to Perform’ is more than just a claim – it is the way we do business.
We are: precise
As a German global brand, a desire for accuracy, thoroughness and quality ru through our organization.
We undetand issues in depth. This is why we keep things simple and clear.
The puuit of excellence is a cornetone of who we are and underpi everything we do.
The unique mix of passion and precision is behind Deutsche’s stability and performance.
We are: confident
Our confidence is supported by our meritocratic tradition and culture.
Our confidence makes us a reliable partner for people with ambitious goals – in business and beyond.
Based on our leadehip and beliefs, we build social capital.
We are: agile-minded
At Deutsche, agile minds are at the heart of all performance. We are open-minded and embrace change in a globalised world.
As we cotantly challenge the status quo, we value the differences that make a difference.
We recognize innovation’s social value to gain advantage for everyone we work with.