作为世界五十强酒店集团的东呈酒店集团，将精选服务酒店概念引入中国市场，并以此作为核心发展战略。自2006年成立以来，集团以“激情、专注、分享”的企业价值观和不断的产品迭代开发，创造高性价比的精致住宿体验，不断提升顾客商旅出行品质。在“互联网+”浪潮下，东呈在业内提出”云酒店“概念，以移动互联网思维创新酒店管理和运营模式，打造以”轻、连、聚“为三大特点的O2O营销和服务平台，成为”互联网+酒店”的倡导者和行业典范。

目前集团旗下酒店品牌包括：中国高端经济型酒店连锁品牌—城市便捷；全新个性化经济型商务酒店连锁品牌——精途酒店；以“轻文化”为产品和服务特色的标准中档酒店连锁品牌——宜尚；以及倡导“轻奢人文”调性的中高端酒店连锁品牌——怡程。

截至2015年年底，集团已在中国和马来西亚两国超过200座城市拥有超过700家连锁酒店，有效会员数超过800万, 其中微信活跃会员超过150万。集团计划在三年内实现“百城千店”的发展宏图，并成为中国精选服务酒店引领者！

As one of the global top 50 hotels groups, Eastern Crown is the fit Chinese hotels group to take select-service hotel as its core development strategy. Founded in 2006, by the corporate value of passion, focus and share, and its product upgrading, the group aims to provide fantastic lodging experience for the travele worldwide.

Currently, the group ow these hotel brands: CITY COMFORT INN – a leading high-end economic hotel brand; Jtour Inn- peonalized economic business hotel chain brand ; ECHARM – a mid-scale hotel chain brand featuring light culture; echeng – an upper mid-scale hotel chain brand featuring light luxury and humanity.

Up to the end of 2015, our group has over 700 hotels in more than 200 cities with more than 8 million membe in China and Malaysia. The group planned to open 1000 hotels in 100 cities in the coming 3 yea, becoming a leading brand of Chinese select-service hotel.

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